Registration on file

Joanne Ruff, BACP

Joanne Ruff is a counsellor with 15 years of experience working in the United Kingdom.

About Joanne

Joanne Ruff is a counsellor with 15 years of experience working in the United Kingdom. She supports people facing stress, anxiety, trauma and abuse, grief, low self-esteem and depression. Joanne aims to make the first step into therapy feel manageable and respectful of each person's pace.

She creates a calm, non-judgemental space where clients can talk about difficult thoughts and feelings. Sessions focus on what matters most to the client and on small, practical steps that can make daily life easier.

Background and approach

Joanne listens closely and helps people find their own solutions rather than imposing a fixed plan. Her background includes approaches that pay attention to relationships and life experience. Attachment-Based Therapy is used to look at how past connections shape present reactions.

Eye Movement Desensitization and Reprocessing, often called EMDR, is offered for people wanting to work with traumatic memories. Joanne also uses a client-centred way of working that keeps the person’s values and goals at the centre of the sessions. This helps clients build confidence and clearer ways of coping with stress and loss.

Over time she supports clients to notice change and to practise new skills between meetings. She offers sessions in English and works with people across different locations, including international clients. Joanne describes therapy as a collaborative journey and encourages anyone who is unsure to start with a short conversation about what they need.

Details from the counsellor's public professional profile · registration number listed

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Registration

Body	Registration number	Expires
BACP	103692	June 2026

Registration details are as listed on the counsellor's public profile. You can check any number with the registering body.

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Sessions and payment

Sessions are held online through our partner platform, by video, phone or messaging depending on the counsellor.

Cost Costs are shown on the partner platform before you commit. If cost is a concern, ask about reduced-fee options.

Focus areas and approaches

Everything Joanne lists on their public professional profile, in their own terms.

Stress, Anxiety
Trauma and abuse
Grief
Self esteem
Depression
Abandonment
Aging and geriatric issues
Antisocial personality
Attachment issues
Avoidant personality
Body image
Caregiver issues and stress
Chronic pain, illness, and disability
Codependency
Commitment issues
Communication problems
Control issues
Coping with natural or human-caused disaster
Dependent personality
Dissociation
Divorce and separation
Domestic violence
Drug and alcohol addiction
Emptiness
Family problems
Forgiveness
Guilt and shame
Hoarding
Impulsivity
Intellectual disability
Isolation / loneliness
Jealousy
Life purpose
Men's issues
Midlife crisis
Veteran and Armed Forces Issues
Mood disorders
Narcissism
Obsessions, compulsions, and OCD
Panic disorder and panic attacks
Paranoia
Personality disorders
Phobias
Post-traumatic stress
Prejudice and discrimination
Process addiction (porn, exercise, gambling)
Seasonal Affective Disorder (SAD)
Self-harm
Self-love
Sex addiction
Sexual assault and abuse
Sexual dysfunction
Sexuality
Smoking / vaping cessation
Social anxiety and phobia
Traumatic brain injury
Women's issues
Workplace issues
Young adult issues

Ways of working Joanne names

Naming an approach is not evidence of training in it. This directory copies what each counsellor lists and does not check training records.

Approaches that guide online counselling and trauma work

Joanne draws on Attachment-Based Therapy to look at how early relationships influence current feelings and reactions; this approach helps when patterns in relationships cause stress or low self-esteem. She also uses Client-Centred Therapy which puts the client's goals and values at the heart of the work, offering a respectful, listening-led style that helps people find their own solutions. EMDR, or Eye Movement Desensitization and Reprocessing, is used to help people who want to process traumatic memories and reduce their emotional impact.

Finding the right approach is part of the process and Joanne treats this as a shared task. She will talk through options with each client, agree what to try first, and adjust the approach as goals change. That collaborative planning helps people feel involved and clear about what to expect from online sessions.

Online therapy offers practical benefits such as fitting sessions into a busy week, using phone calls when bandwidth is low, or choosing text-based messaging for shorter check-ins. Video calls allow face-to-face conversation when needed, while live chat can work for quicker conversations between longer sessions. These options aim to make it easier to keep therapy consistent and to match the format to everyday life.

Frequently asked

What kinds of problems does Joanne help with?

She supports people struggling with stress, anxiety, trauma and abuse, grief, low self-esteem and depression, along with related concerns such as body image, caregiving stress and chronic illness.

What is her therapeutic style like?

Joanne works in a client-centred way, offering a listening, non-judgemental space and practical steps to help people cope day to day.

How much experience does she have?

She has 15 years of professional experience working with a range of emotional and trauma-related difficulties.

Where is the counsellor based and what credentials does she hold?

She is based in the United Kingdom and is registered with the British Association for Counselling and Psychotherapy, listed as BACP.

In which languages can sessions be held?

Sessions are offered in English.

What session formats are available online?

Joanne offers video calls, phone sessions, live chat and text-based messaging to suit different needs and routines.

How are sessions paid for and what do they cost?

Costs vary with location and therapist availability; sessions use a subscription model that can be cancelled at any time.

How do I begin if I want to work with her?

Start by selecting the Start Therapy button, complete a short matching questionnaire, and then schedule sessions according to the therapist's availability.