Registration on file

Wing Yi "Jade" Cheung, BACP

Wing Yi "Jade" Cheung is a counsellor who helps people facing low self-esteem, relationship and LGBT concerns, trauma and abuse, career questions and life changes.

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About Wing

Wing Yi "Jade" Cheung is a counsellor who helps people facing low self-esteem, relationship and LGBT concerns, trauma and abuse, career questions and life changes. She has eight years of experience working in both the United Kingdom and Hong Kong. Jade speaks English, Mandarin and Cantonese and aims to make first steps feel manageable.

Jade creates a relaxed space where clients can talk about difficult thoughts and feelings without judgment.

Background and approach

She focuses on clear, practical steps as well as understanding the story behind a problem. Sessions are conversational and driven by the client's priorities. Her work draws on approaches such as Acceptance and Commitment Therapy, Cognitive Behavioural Therapy and Attachment-Based ideas.

That means she helps people notice unhelpful patterns, try small experiments, and build steadier ways of relating to themselves and others. She also uses client-centred listening to keep the work grounded in what matters to the person in front of her.

Jade has supported people with issues including abandonment, attachment difficulties, body image, caregiver stress, commitment worries, guilt and shame, and social anxiety. She also helps those working through isolation, loss of purpose, or complex feelings about sexuality. She is listed with the British Association for Counselling and Psychotherapy, BACP.

If someone prefers Mandarin or Cantonese, she can work in those languages as well as English.

Details from the counsellor's public professional profile · registration number listed

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Registration

Body	Registration number	Expires
BACP	402549	July 2026

Registration details are as listed on the counsellor's public profile. You can check any number with the registering body.

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Sessions and payment

Sessions are held online through our partner platform, by video, phone or messaging depending on the counsellor.

Cost Costs are shown on the partner platform before you commit. If cost is a concern, ask about reduced-fee options.

Focus areas and approaches

Everything Wing lists on their public professional profile, in their own terms.

Ways of working Wing names

Naming an approach is not evidence of training in it. This directory copies what each counsellor lists and does not check training records.

Therapeutic approaches and online counselling

Acceptance and Commitment Therapy helps people notice painful thoughts and still take steps towards what matters. It focuses on values-led action and learning small practical skills to move forward. Cognitive Behavioural Therapy looks at how thoughts, feelings and actions link together and uses experiments to test new ways of thinking and behaving. Attachment-Based ideas help explore how early relationship patterns shape current trust and closeness, and support building safer ways of relating in present relationships.

Finding the right approach is part of the work. Jade will discuss different methods with each person and choose what fits best for their goals and preferences. That decision is collaborative and can change as therapy progresses.

Online sessions are offered by video call, phone, live chat or text-based messaging. Video suits more in-depth conversation and visual contact, phone works when bandwidth is limited, and chat or text can be useful for shorter check-ins or when someone prefers writing. These options make it easier to fit therapy around work, family and travel while keeping the focus on practical steps and progress.

Frequently asked

What concerns does Jade commonly help with?

She supports people with self-esteem, LGBT matters, trauma and abuse, career questions and coping with life changes. There are also areas of focus like body image, social anxiety and caregiver stress.

How would you describe Jade's therapeutic style?

Her style is conversational and practical, with an emphasis on listening first. She combines short experiments and reflective work so clients can try things between sessions.

What is her professional background?

Jade has eight years of professional experience working in the United Kingdom and Hong Kong. That experience includes supporting people with depression, anxiety and motivation issues.

What credentials and location are listed?

She is listed with the British Association for Counselling and Psychotherapy, BACP, and practises in the United Kingdom.

Which languages can sessions be held in?

Sessions are offered in English, Mandarin and Cantonese. International clients are not currently accepted.

What session formats are available online?

Jade provides video calls, phone sessions, live chat and text-based messaging to suit different needs and schedules.

How does pricing work?

Cost varies with location and therapist availability; sessions use a subscription model that can be cancelled at any time.

How do I begin working with her?

Begin by selecting the Start Therapy button, completing a short matching questionnaire, and then scheduling a session according to therapist availability.