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Alison "Ali" Pember, BACP

Alison "Ali" Pember offers calm, practical support for people feeling overwhelmed by stress, anxiety or major life changes.

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About Alison

Alison "Ali" Pember offers calm, practical support for people feeling overwhelmed by stress, anxiety or major life changes. She creates a warm, non-judgemental space where individuals can talk about what is worrying them and work out steps to feel more in control.

Ali brings 13 years of experience and is registered with the BACP, which she notes as part of her professional background. Ali combines counselling and coaching to help people understand why they feel a certain way and to find concrete ways to change it.

Background and approach

Sessions can include simple mindfulness practices and body-based techniques to help calm strong emotions. She also uses solution-focused work to set short-term goals and track progress. People often come to Ali for support with anxiety, depression, relationship strain, parenting stress and life transitions.

She also offers help for trauma and abuse, grief, workplace challenges and issues around self-esteem and identity. Additional focus areas include attachment and communication problems, fertility and pregnancy concerns, and caregiver stress. Her approach is practical and collaborative.

She listens first, then helps clients choose tools that suit their situation and daily life. Sessions aim to build confidence, reduce overwhelm and create small, manageable changes. Ali works with clients in English and practices from the United Kingdom.

She offers several online formats so people can pick the way that best fits their routine and needs.

Details from the counsellor's public professional profile · registration number listed

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Registration

BodyRegistration numberExpires
BACP 89717 October 2026

Registration details are as listed on the counsellor's public profile. You can check any number with the registering body.

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Sessions and payment

Sessions are held online through our partner platform, by video, phone or messaging depending on the counsellor.

Cost Costs are shown on the partner platform before you commit. If cost is a concern, ask about reduced-fee options.

Focus areas and approaches

Everything Alison lists on their public professional profile, in their own terms.

Ways of working Alison names

Naming an approach is not evidence of training in it. This directory copies what each counsellor lists and does not check training records.

How Ali uses therapeutic approaches online

Client-Centred Therapy places the client at the heart of the conversation. The counsellor listens with empathy and helps people find their own answers, which can be useful for building confidence and self-understanding. Emotionally-Focused Therapy (EFT) helps people understand and shift patterns in their relationships and strong emotions, often by naming feelings and exploring how they affect behaviour. Mindfulness Therapy teaches simple attention and breathing practices to reduce rumination and manage anxiety, offering tools people can use between sessions.

Finding the right approach is part of the process. The counsellor will work collaboratively to choose or combine methods based on the client's goals, how they respond in sessions and practical needs. This means tests of different tools and regular check-ins to adapt the plan as progress is made.

Online formats include video calls, phone sessions, live chat and text-based messaging, which give flexibility for different days and routines. Video calls allow face-to-face conversation when that helps, phone sessions can fit into a short break or when bandwidth is limited, and messaging or live chat can suit quick check-ins or people who prefer typed communication. These options make it easier to keep therapy consistent alongside work, childcare and other commitments.

Frequently asked

What problems does this counsellor help with?

She supports people facing stress, anxiety, depression, parenting strain and life transitions, plus trauma, grief and workplace issues.

What style of therapy is used in sessions?

The approach mixes client-centred listening with emotion-focused work, mindfulness and solution-focused techniques to build practical steps forward.

How much experience does the counsellor have?

Ali has 13 years of experience combining counselling and coaching to support people through emotional and practical challenges.

What credentials and region are listed?

She is registered with the British Association for Counselling and Psychotherapy (BACP) and practises in the United Kingdom.

Which languages are sessions offered in?

Sessions are offered in English.

What session formats are available?

Work can take place via video calls, phone sessions, live chat or text-based messaging depending on the client preference.

How are sessions paid for and what does it cost?

Cost varies with location and therapist arrangement; sessions are provided through a subscription that can be cancelled at any time.

How do I begin working with this counsellor?

Start by pressing the Start Therapy button, complete a short matching questionnaire, and then schedule sessions according to the therapist's availability.